Right now, Android and apple cover the 99.6% of the market share. The rest of them are Microsoft, Blackberry and other devices. Apple is still behind 17.7% of the market and Android is leading the chart, with 80.7%. That’s a huge difference. But when we look into the Microsoft’s share, it’s covering around 1.1% globally. The world is using Android and bill gates know it. He accepts that Microsoft is falling behind in the line of global acceptance; it’s time to make a switch. In 2014, Microsoft acquired Nokia in $7.2 billion and started selling these phones with Windows OS. We’ve seen how did it go with Nokia. Once Nokia was giant in mobile phone industry. After the invention of Android OS, people started using new stylish touchscreen based android phone and ditching that old keypad Nokia phone with Symbian OS. Microsoft was already the largest brand in personal computer operating system and software. To enter in mobile phone market, they bought a Nokia in such huge price. However, the Windows Phone couldn’t do anything good for Microsoft. Now, Nokia is trying hard to comeback with Android OS. Microsoft CEO Satya nadella announced that they will make Microsoft apps available to every android and iOS users. Surviving in the race for a mobile market where every other day new companies get launched and phones are getting cheaper. Microsoft knows where the market is. Targeting android user, their new Nokia phone comes with MS office app and the email app like outlook. Along with voice assistance app Cortana. Bill gets getting the new Android device is not a big news. But if we take as a multi-billion-dollar company Co-founder, putting aside their own phone and the OS and switching to competitor’s phone. It shows that Microsoft already accepted the defeat and trying to change as fast as they can with the market trend.
